| The aim of the study is to review the vertical and horizontal reshuffling that took place in a specific area of the Hungarian grain product cycle, i.e. raw material production, and its effect on the demand-side power structure. The answers derived from questionnaires and in-depth interviews allowed the classification of buyers using cluster analysis, and also the modeling of their decisions during the price negotiation. The completed analysis shows us that on the grain market, price leaders are primarily among the large trading companies and holdings, which can be attributed to their size, storage capacity, logistical capabilities and strategy. Processing (mills, feed mixers, seed-sellers), integrator, retail and other companies on the grain market are... |
