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Food involvement and food purchasing behaviour 31
Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, Rodolfo M., Jr..
This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not involved with food. Building on the literature a conceptual model is developed and empirically tested using survey data collected from supermarkets in Athens. Data were analyzed using probit and ordered probit analysis and marginal effects were calculated which show how much the level of involvement or importance is affected when a variable is changed. Results show that younger consumers, those with higher education and income that engage in nutritional label use...
Tipo: Conference Paper or Presentation Palavras-chave: Product class involvement; Food involvement; Consumer behaviour; Food shopping; Attribute importance; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/10048
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