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	Provedor de dados AgEcon (1) Autor Volpe, Richard J., III (1) Palavra-chave Agribusiness (1) Demand and Price Analysis (1) Food prices (1) Food retail (1) Industrial Organization (1) Industrial organization (1) Marketing (1) Promotional activity (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última National Brand and Private Label Pricing and Promotional Strategy AgEcon Volpe, Richard J., III. In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction. Private labels are priced and promoted competitively with NBs, in a manner suggesting that retails are careful not to lose private label market share during times of national brand promotions. The price margin between the two types of products continues to fall in US supermarkets, and the major determinants of the price differences between the two are promotional frequency and market concentration. Tipo: Conference Paper or Presentation Palavras-chave: Food retail; Industrial organization; Food prices; Promotional activity; Agribusiness; Demand and Price Analysis; Industrial Organization; Marketing. Ano: 2010 URL: http://purl.umn.edu/60986 Registros recuperados: 1 Primeira ... 1 ... Última

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