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	Provedor de dados AgEcon (1) Autor Mennecke, Brian (1) Townsend, Anthony M. (1) Palavra-chave Brand marketing (1) Food Consumption/Nutrition/Food Safety (1) Marketing (1) Provenance assurance (1) Radio frequency identification (RFID) (1) Traceability (1) Mais... Tipo do documento Working or Discussion Paper (1) Ano 2005 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry AgEcon Mennecke, Brian; Townsend, Anthony M.. This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFID-based traceability more attractive for adoption by meat processors. Tipo: Working or Discussion Paper Palavras-chave: Brand marketing; Provenance assurance; Radio frequency identification (RFID); Traceability; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2005 URL: http://purl.umn.edu/18687 Registros recuperados: 1 Primeira ... 1 ... Última

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