| The main consumer trends in food sector are two: on the one hand there is a growing demand for modernity (functional foods, convenience foods, healthy foods such as low calories and low-sodium foods), on the other hand there is a increasing demands for naturalness (organic foods, natural foods, local products and typical products). Moreover, in recent years consumers’ fears of novel food technologies are well documented and several psychometric scales were tested for the analysis of consumer’s attitude towards new technology. Therefore the ability to identify population segments that have greater or lesser neophobia/neophilia, thus enabling identification of early adopters of innovative products, would be more and more useful. A survey which bore such... |
