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	Provedor de dados AgEcon (1) Autor Fousekis, Panos (1) Palavra-chave Agribusiness (1) Ational Brand (1) D21 (1) Private Label (1) Q13 (1) Quality Choice (1) Mais... Tipo do documento Article (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Quality Choices in a Vertical Structure: National Brands vs Private Labels in Grocery Retailing AgEcon Fousekis, Panos. The paper analyzes quality choices in a vertical structure involving a monopolist food manufacturer (national brand-NB producer) and a monopolist retailer supplying both the national brand as well as a private label (PL). The analysis is based on a threestage dynamic game. According to the results, in the Nash equilibrium the two players choose the maximum possible qualities for their products. This means that the B food manufacturer seeks the maximum product differentiation, while the LP retailer seeks the minimum product differentiation. The behavior of the two players appears to be consistent with actual developments in the food markets as well as with earlier empirical studies documenting the efforts of NB food manufacturers to increase product... Tipo: Article Palavras-chave: Quality Choice; Ational Brand; Private Label; Agribusiness; D21; Q13. Ano: 2010 URL: http://purl.umn.edu/118673 Registros recuperados: 1 Primeira ... 1 ... Última

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