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	Provedor de dados AgEcon (2) Autor Briz, Julian (1) Erraach, Yamna (1) Garcia Martinez, Marian (1) Morais, Federico (1) Parra-Lopez, Carlos (1) Sayadi, Samir (1) de Carlos, Pilar (1) de Felipe, Isabel (1) Mais... Palavra-chave Quality function deployment (2) Agribusiness (1) Consumer survey (1) Consumer/Household Economics (1) Crop Production/Industries (1) Demand and Price Analysis (1) New product development (1) Oleiculture (1) Olive-oil quality attributes (1) Voice of consumer. (1) Mais... Tipo do documento Conference Paper or Presentation (2) Ano 2011 (1) 2006 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última The development of an analytical tool for integrating 'the voice of the consumer' in new product development AgEcon de Carlos, Pilar; Garcia Martinez, Marian; de Felipe, Isabel; Briz, Julian; Morais, Federico. The development of new products and how the process is organised and managed within the firm is a key area in management research due to the high failure rate of new products and the consequent waste of limited resources. Developing new products and being innovative requires companies to have deep understanding of the consumer, the market and the environment but most importantly to effectively apply this knowledge in the development of new products that meet consumer's expectations. This paper aims at developing an innovative framework to incorporate the 'voice of consumer' at early stages of the new product development (NPD) process. To that end, the paper will consider the practical implementation of the Quality Function Deployment (QFD) in the... Tipo: Conference Paper or Presentation Palavras-chave: Quality function deployment; New product development; Voice of consumer.; Consumer/Household Economics; Demand and Price Analysis. Ano: 2006 URL: http://purl.umn.edu/10044 Quality Function Deployment (QFD) in the Spanish olive oil sector AgEcon Erraach, Yamna; Sayadi, Samir; Parra-Lopez, Carlos. Competitiveness and sustainability of the olive-oil sector are strongly associated with the satisfaction of customer demand and preferences towards quality, safety, and environmental issues. In product design and development, Quality Function Deployment (QFD) provides a comprehensive, systematic approach to ensure agrifood products meet or exceed customer expectations. QFD can be a powerful tool because it can reduce time to market, improve quality, and enhance customer satisfaction. Although QFD has been used in the food industry since 1987, no application has been found in the case of olive oil. In this study, after identifying customer needs or requirements of different attributes of quality olive oil, by a survey to 439 respondents to determine... Tipo: Conference Paper or Presentation Palavras-chave: Olive-oil quality attributes; Consumer survey; Oleiculture; Quality function deployment; Agribusiness; Crop Production/Industries. Ano: 2011 URL: http://purl.umn.edu/114340 Registros recuperados: 2 Primeira ... 1 ... Última

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