| Food markets are increasingly characterized by an array of quality assurances with respect to credence attributes, many of which relate to agricultural production methods. A variety of organizations are associated with these quality assurance claims, including private, third party and public sector organizations. How do quality verifications from different sources affect consumer food choices? Who do consumers trust for assurances about credence attributes? This paper draws upon two recent studies to explore Canadian consumer attitudes toward environmental quality claims in a bread product and animal welfare quality claims in a pork product, along with attitudes toward quality verification from different sources. Analysis from two discrete choice... |
