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Quality Warranties and Food Products in Argentina. What Do Consumers Believe In? AgEcon
Berges, Miriam E.; Casellas, Karina S..
Consumers increasingly demand multiple-quality attributes in food products and value reliable means to identify them. For producers, the effective communication of their products quality is a marketing strategy. Therefore, another market of information associated with the new food markets emerges. This market is closely linked to the institutional environment and the level of trust in different information sources. In this article the emphasis will be put on how the different quality signals provided by the firms in their products affect the consumers´ behaviour. The objective is to investigate domestic consumers' perceptions and beliefs about food quality information in Argentina to identify the mechanisms that fully guarantee this quality. The results...
Tipo: Conference Paper or Presentation Palavras-chave: Food quality; Quality warranties; Consumers; Argentina; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D12; L15.
Ano: 2006 URL: http://purl.umn.edu/25526
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