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	Provedor de dados AgEcon (1) Autor Barrena Figueroa, Ramo (1) Sanchez Garcia, Mercedes (1) Palavra-chave Agribusiness (1) Consumer behaviour (1) Food Consumption/Nutrition/Food Safety (1) Marketing (1) Regional Certification Labels (1) Structural Equation Modelling (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última STRUCTURAL EQUATION MODELS FOR THE HIERARCHIZATION OF ACTIVITIES IN THE SUPPLY AND DISTRIBUTION OF ORIGIN-CERTIFIED FOODS AgEcon Sanchez Garcia, Mercedes; Barrena Figueroa, Ramo. A quality differentiation strategy for agrifood products based on geographical origin and production method has become a viable alternative for certain firms in the internationalized food markets, if it could be considered as a rural development instrument. This method of adding value to their products nevertheless requires them to take into account not only objective factors, which tend to be related to product characteristics, but also subjective factors that are more closely linked to consumers’ assessment of their differentiating features and the factors that influence that assessment. The study confirms using various structural equation models the key impact of consumers’ attitudes towards these products (image) on final purchase behaviour. The... Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Regional Certification Labels; Structural Equation Modelling; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2008 URL: http://purl.umn.edu/6394 Registros recuperados: 1 Primeira ... 1 ... Última

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