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	Provedor de dados AgEcon (1) Autor Carpio, Carlos E. (1) Isengildina-Massa, Olga (1) Palavra-chave Consumer/Household Economics (1) Contingent valuation (1) Economic impact (1) Equilibrium displacement model (1) Regional promotion campaign (1) Tipo do documento Journal Article (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última To Fund or Not to Fund: Assessment of the Potential Impact of a Regional Promotion Campaign AgEcon Carpio, Carlos E.; Isengildina-Massa, Olga. This paper develops a framework for assessing the potential economic impact of a regional promotion campaign combining contingent valuation methods with a partial displacement equilibrium model. The proposed approach is applied to the evaluation of the potential economic impact of the locally grown campaign in South Carolina. Results reveal that the first season of the promotion campaign increased consumer willingness to pay for produce by 3.4%. The change in consumer preferences and the corresponding shift in demand increased producer surplus by $3.09 million. This economic benefit, combined with the 2007 promotion campaign investment, resulted in a benefit-cost ratio of 6.18. Tipo: Journal Article Palavras-chave: Contingent valuation; Economic impact; Equilibrium displacement model; Regional promotion campaign; Consumer/Household Economics. Ano: 2010 URL: http://purl.umn.edu/93214 Registros recuperados: 1 Primeira ... 1 ... Última

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