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Countercyclical Price Movements during Periods of Peak Demand: Evidence from Grocery Retail Price for Avocados AgEcon
Li, Lan; Carman, Hoy F.; Sexton, Richard J..
Using a unique micro dataset and advanced panel models, this study examines the effects of demand shocks on grocery retail price for avocados, a key Californian fresh produce commodity. Retail prices for avocados exhibited countercyclical movements over seasonal demand shocks for avocados associated with some holidays and events. Demand for avocados is shown to be higher during some holidays/events, e.g., Christmas/New Year, Super Bowl Sunday, and Cinco de Mayo. Super Bowl Sunday and Cinco de Mayo are identified as holidays/events associated with idiosyncratic demand peaks for avocados, but not associated with high aggregate consumer demand. Retail price and margin were significantly lower during some holidays/events associated with high demand for...
Tipo: Conference Paper or Presentation Palavras-chave: Retail price; Retail price determination; Countercyclical price movement; Dynamic panel model; GMM; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/6251
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Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare AgEcon
Li, Chenguang; Sexton, Richard J..
The typical model of retail pricing for produce products assumes retailers set price equal to the farm price plus a certain markup. However, observations from scanner data indicate a large degree of price dispersion in the grocery retailing market. In addition to markup pricing behavior, we document three alternative leading pricing patterns: fixed (constant) pricing, periodic sale, and high-low pricing. Retail price variations under these alternative pricing regimes in general have little correlation with the farm price. How do retailers’ alternative pricing behaviors affect farmers’ welfare? Using markup pricing as the baseline case, we parameterize the model to reflect a prototypical fresh produce market and carry out a series of simulations under...
Tipo: Conference Paper or Presentation Palavras-chave: Retail price; Produce commodity; Farmer welfare; Expected utility; Harvest cost; Risk averse; Mean-variance utility; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing; Risk and Uncertainty; Q110; Q130; L100; M310.
Ano: 2009 URL: http://purl.umn.edu/51720
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