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	Provedor de dados AgEcon (2) Autor Bouhlal, Yasser (1) Brown, Mark G. (1) Capps, Oral, Jr. (1) Lee, Jonq-Ying (1) Palavra-chave Retail promotion (2) Cheese consumption (1) Cold (1) Consumer/Household Economics (1) Coupon (1) Demand (1) Demand and Price Analysis (1) Endogenous explanatory variable (1) Flu (1) Marketing (1) Orange juice (1) Private label (1) Probit (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2010 (1) 2009 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última The Impact of Retail Promotion on the Purchase of Private Label Products: The Case of U.S. Processed Cheese AgEcon Bouhlal, Yasser; Capps, Oral, Jr.. This study examines the impact of retail promotion on the purchase of private label products. The influence of private label coupons, national brand coupons, and store features is examined. To identify these effects, a logistic model Probit is estimated where the binary variable equals 1 if the household buys the private label product, and equals 0 if the private label product is not bought. The model gives the probability that Y=1 is chosen conditional on a set of explanatory variables. In this study we focus on the American processed cheese transactions and we use the ACNielsen Homescan Panel of U.S. households for the year 2005. No significant relationship was found between private label purchase and the level of private label couponing activity.... Tipo: Conference Paper or Presentation Palavras-chave: Retail promotion; Coupon; Private label; Cheese consumption; Probit; Endogenous explanatory variable; Consumer/Household Economics; Demand and Price Analysis. Ano: 2010 URL: http://purl.umn.edu/61286 Impacts of Flu/Cold Incidences and Retail Orange Juice Promotion on Orange Juice Demand AgEcon Lee, Jonq-Ying; Brown, Mark G.. In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice. Tipo: Journal Article Palavras-chave: Retail promotion; Flu; Cold; Orange juice; Demand; Marketing. Ano: 2009 URL: http://purl.umn.edu/59242 Registros recuperados: 2 Primeira ... 1 ... Última

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