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The Payoff from Generic Advertising by the Australian Pig Industry in the Presence of Trade AgEcon
Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R..
The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork, and increase consumer awareness and preference for identified Australian pig meat. This is funded from producer levies. Over the period 2003 to 2005, APL advertising expenditure is forecast to be at least 15 per cent above 2001-02 domestic advertising expenditure levels. Domestic advertising expenditure by APL for the 2002-03 financial year was actually 30 per cent above the previous year's level. The question is whether these pig producer funds are being well...
Tipo: Working or Discussion Paper Palavras-chave: Equilibrium displacement models; Returns to advertising; Pigmeat; Economic analysis; Livestock Production/Industries; Marketing.
Ano: 2004 URL: http://purl.umn.edu/12946
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