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Brown, Mark G.; Spreen, Thomas H.. |
This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on... |
Tipo: Journal Article |
Palavras-chave: Orange juice; Returns to research; Advertising; Agribusiness; Food Security and Poverty. |
Ano: 2010 |
URL: http://purl.umn.edu/91140 |
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Mullen, John D.. |
There is evidence that productivity in Australia’s broadacre agriculture (extensive cropping and livestock industries) has been slowing in the past decade. A series of poor seasons has been partly responsible, but an econometric analysis of structural changes in the trend of total factor productivity (TFP) indicates that stagnant public investment in agricultural R&D has also made a significant contribution to this slowdown in TFP. Related econometric analysis of the returns to public investment in agricultural R&D in the broadacre sector confirms that the rate of return to investment remains high. Despite these findings, a recent enquiry by Australia’s Productivity Commission into the financing of rural research suggests that the public sector may... |
Tipo: Article |
Palavras-chave: Total factor productivity; Returns to research; Crowding out; Farm Management. |
Ano: 2012 |
URL: http://purl.umn.edu/122896 |
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