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| Leonardo Cunha Callado, Aldo; Andre Cunha Callado, Antonio; Araujo Almeida, Moises. |
| The decision making process in the agribusiness is the choice of the one option out of several alternative courses that is most suited to its interests. The aim of this article is to identify the structure and the relation patterns between the most important non-financial performance indicators among rural organizations from the State of Paraíba. To carry out this research, 21 rural enterprises and 18 performance indicators were analyzed. The data was collected using a questionnaire. Two complementary multivariate methodologies were used: cluster analysis and multidimensional scaling. Three distinct groups were found through the cluster analysis. The two most significant ones were composed by market share and production capacity and by the number of... |
| Tipo: Journal Article |
Palavras-chave: Performance indicators; Rural management; Agribusiness.. |
| Ano: 2008 |
URL: http://purl.umn.edu/48438 |
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| Vilckas, Mariangela; Nantes, Jose Flavio Diniz. |
| The lack of sustainability of many rural companies has caused a position change of the rural producers which have been using management tools in their activities. Adding value is an interesting strategy for the rural producers to improve the profitability of their activity and also to reach new markets. Such strategy may be enhanced by means of products classification in accordance with an established standard, the use of proper packaging, products industrialization and development of a brand for the products. In the present paper, two companies placed in São Paulo State, which produce and add value to organic food, were studied. The results show that adding value to organic food is a very interesting alternative for the development of this market, which... |
| Tipo: Journal Article |
Palavras-chave: Adding value; Organic food; Rural management. |
| Ano: 2007 |
URL: http://purl.umn.edu/43728 |
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