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	Provedor de dados 31 (1) Autor Kovacic, Damir (1) Markovina, Jerko (1) Palavra-chave Apple (1) Conjoint analysis (1) Demand and Price Analysis (1) Self-explicated method (1) Tipo do documento Conference Paper or Presentation (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última The Importance of Apple attributes: A Comparison of Self-explicated and Conjoint Analysis Results 31 Markovina, Jerko; Kovacic, Damir. the goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes. Tipo: Conference Paper or Presentation Palavras-chave: Apple; Conjoint analysis; Self-explicated method; Demand and Price Analysis. Ano: 2008 URL: http://purl.umn.edu/44401 Registros recuperados: 1 Primeira ... 1 ... Última

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