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Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations AgEcon
Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias.
The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction.
Tipo: Conference Paper or Presentation Palavras-chave: Direct Marketing; Customer satisfaction; Regression; Service Quality; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/6607
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Measuring Service Quality: The Opinion of Europeans about Utilities AgEcon
Ferrari, P.A.; Salini, S..
This paper provides a comparative analysis of statistical methods to evaluate the consumer perception about the quality of Services of General Interest. The evaluation of the service quality perceived by users is usually based on Customer Satisfaction Survey data and an ex-post evaluation is then performed. Another approach, consisting in evaluating Consumers preferences, supplies an ex-ante information on Service Quality. Here, the ex-post approach is considered, two non-standard techniques - the Rasch Model and the Nonlinear Principal Component Analysis - are presented and the potential of both methods is discussed. These methods are applied on the Eurobarometer Survey data to assess the consumer satisfaction among European countries and in different...
Tipo: Working or Discussion Paper Palavras-chave: Service Quality; Eurobarometer; Non Linear Principal Component Analysis; Rasch Analysis; Conjoint Analysis; C33; C35; C43; L94; L95; L96.
Ano: 2008 URL: http://purl.umn.edu/36758
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