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	Provedor de dados AgEcon (3) Autor Boehm, Justus (1) Cervenkova, Eva (1) Kayser, Maike (1) Simek, Pavel (1) Spiller, Achim (1) Spraggon, Donna I.M. (1) Stoces, Michal (1) Vogeltanzova, Tereza (1) Mais... Palavra-chave Social media (3) Research Methods/ Statistical Methods (2) Research and Development/Tech Change/Emerging Technologies (2) A20 (1) Advising (1) Agrarian sector (1) Agri-food industry (1) Agribusiness (1) Agricultural and Food Policy (1) Business school (1) Facebook (1) Food Consumption/Nutrition/Food Safety (1) Food Security and Poverty (1) Framing (1) GA (1) Google Buzz (1) IN (1) Image (1) Issue management (1) M00 (1) Mais... Tipo do documento Journal Article (2) Working or Discussion Paper (1) Ano 2011 (2) 2010 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Think Before You Tweet: Social Media Best Practices for Undergraduate Business Schools AgEcon Spraggon, Donna I.M.. There are more than 100 social media tools available to higher education institutions to reach potential, current and past students. Both students and institutions are making use of social media, however, the latter are typically not taking full advantage of what is available. In this paper, I explore best practices in social media as they pertain to undergraduate business schools. An examination of 20 business schools reveals a large disconnect between social media best practice theory and those practices observed. Building on the identified best practices, I have constructed a suggested model for social media for a business school undergraduate program aimed at recruitment, retention and alumni investment. Tipo: Working or Discussion Paper Palavras-chave: Advising; Business school; Recruitment; Retention; Social media; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; M00; A20. Ano: 2011 URL: http://purl.umn.edu/102264 Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany AgEcon Boehm, Justus; Kayser, Maike; Spiller, Achim. Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic analysis was applied to evaluate the web-based social media in Germany. 50,931 web posts were collected covering 21 issues identified as relevant for the agri-food sector. The results show that all contentious issues are mainly framed in a two-sided way. The modern productivity-driven industry is judged as a negative development, trends returning to a more natural food production are seen as positive. Tipo: Journal Article Palavras-chave: Agri-food industry; Framing; Image; Issue management; Social media; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Production Economics; Research Methods/ Statistical Methods; Risk and Uncertainty. Ano: 2010 URL: http://purl.umn.edu/97029 Social Networks as an Integration Tool in Rural Areas – Agricultural Enterprises of the Czech Republic AgEcon Cervenkova, Eva; Simek, Pavel; Vogeltanzova, Tereza; Stoces, Michal. Social networks have been growing at a rapid pace. Social media represent one of the most significant phenomena of today's world and are more and more integrated from the private sphere into the commercial one (e.g. into marketing where social media already play a substantial role). The present paper is aimed at introducing an initial study on the use of social media in agricultural enterprises. The study was thus targeted at agricultural enterprises – both legal entities (public limited companies, limited liability companies and last but not least cooperatives) and natural persons (farmers) that farm the total area of more than 100 hectares (a basic selection criterion of the survey). This interesting study was conducted by means of a questionnaire survey... Tipo: Journal Article Palavras-chave: Social media; Social network; Facebook; Twitter; Google Buzz; Agrarian sector; Research and Development/Tech Change/Emerging Technologies; Research Methods/ Statistical Methods; GA; IN. Ano: 2011 URL: http://purl.umn.edu/102494 Registros recuperados: 3 Primeira ... 1 ... Última

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