|
|
|
|
|
Jensen, Kimberly L.; Jakus, Paul M.; English, Burton C.; Menard, R. Jamey. |
We use Kristrom’s simple spike model to assess the factors influencing consumers’ willingness to pay a premium for a variety of certified wood products. A survey of over 1,600 Pennsylvania and Tennessee residents found that approximately 35% were willing to pay some positive “premium” for environmentally certified wood products. For three types of weed products (a $28.80 shelf, a $199 chair, and a $799 table), we find the estimated market premiums to be $3.74, $15.94, and $45.07, respectively. |
Tipo: Journal Article |
Palavras-chave: Eco-certification; Eco-labeling; Price premium; Spike models; Q5; Q23. |
Ano: 2004 |
URL: http://purl.umn.edu/43452 |
| |
|
|
|