| This article presents a newly developed model of the Finnish food chain and suggests changes to enable the government goals for organic food and its production to be reached, as well as to better answer consumer demands for organic food. The current food chain causes negative externalities and that creates the urgent need for remodelling the food chain activity. The approach is taken by proposing an alternative Activity theory (AT) framework model to be applied into the Finnish food chain supported by the theory from the Economy of Common Good (ECG) and Co-Creation (CC), and tools derived from these approaches. It is proposed that activity of the food chain actors be at the food chain level, including consumers, and to enable fairer division of power and... |
