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Value creation in a successful organic potato supply chain from grower to professional kitchen Organic Eprints
Väisänen, Hanna-Maija; Iivonen, Sari.
Successful supply chains create value for not only consumers, but also for the other partners in the supply chain. When marketing organic products, the organic certificate alone is often not valuable enough: in most cases the organic product must also contain other properties that are valuable to the consumer. For a successful organic potato supply chain, many other value dimensions are required: both the supplier (farmer) and the end-user (kitchen) must perceive that the benefits outweigh the sacrifices. The crucial point in a successful organic potato chain is the mutual understanding of the meaningful values for each partner in the supply chain. The whole idea of sustainability is more than the use of organic products in itself; it is also how the...
Tipo: Conference paper, poster, etc. Palavras-chave: "Organics" in general Processing; Packaging and transportation Markets and trade Values; Standards and certification Food systems Produce chain management.
Ano: 2017 URL: http://orgprints.org/31372/1/V%C3%A4is%C3%A4nen_Iivonen_njf495_2017_organicpotato.docx
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