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Future Agribusiness Challenges: Strategic Uncertainty, Innovation and Structural Change AgEcon
Boehlje, Michael; Roucan-Kane, Maud; Broring, Stefanie.
The IFAMR is published by the International Food and Agribusiness Management Association.(IFAMA) www.ifama.org
Tipo: Article Palavras-chave: Strategic uncertainty; Innovation; Structural change; Agribusiness; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty; ISSN #: 1559-2448.
Ano: 2011 URL: http://purl.umn.edu/119971
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Scorecarding and Heat Mapping: Tools and Concepts for Assessing Strategic Uncertainty AgEcon
Detre, Joshua D.; Briggeman, Brian C.; Boehlje, Michael; Gray, Allan W..
The dramatic changes occurring throughout the agriculture industry are creating new and different uncertainties that result from a turbulent business climate. The objective of this paper is to present a methodology to understand, assess and evaluate, and manage strategic uncertainty. The approach is to present a mental model that frames assessment of strategic uncertainty from a potential and exposure perspective. Scorecarding and heat mapping assessment tools operationalize the mental model. Participants in an executive agribusiness educational workshop applied this mental model and the assessment tools to one of three hypothetical seed companies. The participants then provided an evaluation of the usefulness and effectiveness of uncertainty scorecarding...
Tipo: Journal Article Palavras-chave: Uncertainty; Scorecarding; Strategic uncertainty; Heat mapping; Potential; Exposure; Likelihood; Risk and Uncertainty.
Ano: 2006 URL: http://purl.umn.edu/8207
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