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	Provedor de dados AgEcon (1) Autor Banati, Diana (1) Hajdu, Istvanne (1) Kasza, Gyula (1) Lakner, Zoltan (1) Szabo, Erzsebet (1) Palavra-chave Categorical principal component analysis (1) Cluster analysis (1) Confirmatory factor analysis (1) Consumers’ segmentation (1) Research Methods/ Statistical Methods (1) Structural model building (1) Mais... Tipo do documento Journal Article (1) Ano 2007 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última The application of multivariate statistical methods for understanding food consumer behaviour AgEcon Lakner, Zoltan; Hajdu, Istvanne; Banati, Diana; Szabo, Erzsebet; Kasza, Gyula. Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component analysis and cluster analysis to determine the major, relatively homogenous consumer groups and this is coupled with confirmatory factor analysis and structural model building to understand consumer behaviour, based on Fishbein and Ajzent’s theoretic model. Tipo: Journal Article Palavras-chave: Categorical principal component analysis; Cluster analysis; Confirmatory factor analysis; Consumers’ segmentation; Structural model building; Research Methods/ Statistical Methods. Ano: 2007 URL: http://purl.umn.edu/107651 Registros recuperados: 1 Primeira ... 1 ... Última

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