| This teaching note accompanies the case study titled “Strategic Decision Making under Uncertainty: Innovation and New Product Introduction during Volatile Times” published under the reference: Boehlje, M. And M. Roucan-Kane, ”Strategic Decision Making under Uncertainty: Innovation and New Product Introduction during Volatile Times”, International Food and Agribusiness Management Review, 12 (4), 2009. This case study outlines the strategic, marketing, and organizational issues facing the farm machinery and equipment division of Deere and Company as it is considering the development of products in the information domain, which encompasses many opportunities of disruptive innovations to market to new or underserved customers. While these disruptive... |
