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The Mode Reform of Cultivating Marketing Talents in Agricultural Vocational Colleges Based on the Perspective of Agricultural Enterprises - A Case Study of Wenzhou Vocational College of Science and Technology AgEcon
Chen, Fang-li; Wang, Yang.
We conduct survey on the characteristics of demand of agricultural enterprises for agricultural marketing talents from the following 6 aspects: the professional marketing talents needed urgently by the agricultural enterprises, the amount of demand of agricultural enterprises for the marketing talents, the jobs offered by the agricultural enterprises, the educational background of agricultural marketing talents favored by the agricultural enterprises. the requirements Dosed by the agricultural enterprises on the work experience of agricultural marketing talents. and the quality requirements posed by the agricultural enterprises on the agricultural marketing talents. We analyse the problems existing in the cultivation mode of marketing talents in...
Tipo: Article Palavras-chave: Agricultural enterprises; Talent cultivation mode; Agricultural marketing talents; Marketing technique; Technique marketing; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/121293
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