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A Critical Account of the Relationship between Institutional Trust, Risk Perception, and Technology Acceptance with an Application to Genetically Modified Foods 31
Boecker, Andreas; Nocella, Giuseppe.
This article critically reflects on the widely held view of a causal chain with trust in public authorities impacting technology acceptance via perceived risk. It first puts forward conceptual reason against this view, as the presence of risk is a precondition for trust playing a role in decision making. Second, results from consumer surveys in Italy and Germany are presented that support the associationist model as counter hypothesis. In that view, trust and risk judgments are driven by and thus simply indicators of higher order attitudes toward a certain technology which determine acceptance instead. The implications of these findings are discussed.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer trust; Risk perception; Technology acceptance; Genetic modification; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2006 URL: http://purl.umn.edu/7749
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Perceived Risk is Important for Consumers’ Acceptance of Genetically Modified Foods, but Trust in Industry not Really: A Means-End Analysis of German Consumers 31
Boecker, Andreas.
Applies the means-end approach to investigate how German consumers’ relate GM food attributes to values via perceived consequences in their purchase decisions. Analyses in particular the importance of risk-related dimensions and issues of (dis)trust for different levels of purchase intentions. Identifies two segments: rejecters (n=24) and accepters (n=36). Finds considerable similarities in means-end chains between segments, in particular that risk plays a much bigger role than trust for purchase intentions. Furthermore, for both segments the link between trust and risk is found to be weak which implies to reconsider results from previous empirical studies pointing out the strong interaction of trust and perceived risk.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer trust; Risk perception; Technology acceptance; Genetically modified foods; Laddering; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/7717
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