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	Provedor de dados AgEcon (1) Autor Baskakova, Irina (1) Stepanova, Zlata (1) Palavra-chave Brand social dimension (1) Clusters (1) I3 (1) Public Economics (1) R11 (1) R58 (1) Social effectiveness (1) Social equilibrium (1) Social types (1) Territorial and social systems (TSS) (1) Territorial brand (1) Mais... Tipo do documento Journal Article (1) Ano 2009 (1) País United States (1) Idioma Russo (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última USING CLUSTER ANALYSIS IN MEASURING SOCIAL DOMAIN OF TERRITORIAL BRAND AgEcon Baskakova, Irina; Stepanova, Zlata. Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification according to social types based on cluster analysis. This method allows the authors to distinct four social types of TSS in Sverdlovsk region in accordance with such characteristics as financial activity, quality of life, social stability and ill-being levels. The results of investigation could be useful for brand policy of territorial authorities. Tipo: Journal Article Palavras-chave: Territorial brand; Brand social dimension; Social equilibrium; Social effectiveness; Territorial and social systems (TSS); Clusters; Social types; Public Economics; R11; R58; I3. Ano: 2009 URL: http://purl.umn.edu/94543 Registros recuperados: 1 Primeira ... 1 ... Última

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