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	Provedor de dados AgEcon (2) Autor Capps, Oral, Jr. (1) Nichols, John P. (1) Palma, Marco A. (1) Williams, Gary W. (1) Palavra-chave Marketing (2) Texas Grapefruit (2) Consumer/Household Economics (1) Crop Production/Industries (1) Demand and Price Analysis (1) Food Consumption/Nutrition/Food Safety (1) Grade (1) Grapefruit (1) Grapefruits (1) Oranges (1) Retail Sales (1) Sales (1) Texas Oranges (1) Mais... Tipo do documento Report (2) Ano 2007 (1) 1969 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Effectiveness of Marketing Order 906 in Promoting Sales of Texas Grapefruit and Oranges AgEcon Williams, Gary W.; Capps, Oral, Jr.; Palma, Marco A.. This study of the effectiveness of Marketing Order 906 in promoting Texas grapefruit and oranges was requested by TVCC in compliance with the FAIR Act promotion evaluation requirement. The report first provides some background on the U.S. and Texas citrus industries and the citrus promotion programs conducted by TexaSweet over the years and then presents the analytical methodology employed. Based on the statistical analysis conducted, the study concludes that the citrus promotion programs have been effective in enhancing shipments of Texas citrus and that the benefits of the promotion efforts have exceeded the costs. Tipo: Report Palavras-chave: Sales; Texas Grapefruit; Texas Oranges; Oranges; Grapefruits; Crop Production/Industries; Demand and Price Analysis; Marketing. Ano: 2007 URL: http://purl.umn.edu/90752 The Effect of Grade on Retail Sales of Fresh Texas Grapefruit AgEcon Nichols, John P.. Tipo: Report Palavras-chave: Grade; Retail Sales; Texas Grapefruit; Grapefruit; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 1969 URL: http://purl.umn.edu/96127 Registros recuperados: 2 Primeira ... 1 ... Última

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