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	Provedor de dados AgEcon (2) Autor Hanagriff, Roger D. (2) Lau, Michael H. (1) Murova, Olga I. (1) Rogers, Sarah L. (1) Palavra-chave Agribusiness (2) Agricultural and Food Policy (2) Marketing (2) Texas Wine (2) Community/Rural/Urban Development (1) Rural Tourism (1) State Agricultural Marketing (1) State Commodity Marketing (1) State Commodity Support (1) State Value of Wine Marketing (1) TDA Wine Marketing (1) Tourism (1) Wine Economics (1) Wine Tourism (1) Mais... Tipo do documento Conference Paper or Presentation (2) Ano 2011 (1) 2009 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns?: A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry AgEcon Hanagriff, Roger D.; Lau, Michael H.; Rogers, Sarah L.. Texas wineries responded to a survey regarding their participation in wine marketing activities, annual changes in gross sales and level of sales growth they attribute to TDA’s support and if these funds create positive economic impacts to their winery. The response rate was 53 of the 93 registered wineries or a 57 percent response rate. Senate Bill 1370 funds allocate annually $725,000 to marketing and promotion of Texas wine. Combining the $725,000 and the normal funding of $250,000 identifies $975,000 in annual support to grow economic value. The most often utilized promotional activity is promotional materials and attending TDA supported wine events. Ninety-two percent of Texas wineries recognize an increase in awareness for the Texas wine... Tipo: Conference Paper or Presentation Palavras-chave: Texas Wine; Wine Economics; State Commodity Support; State Agricultural Marketing; State Commodity Marketing; Agribusiness; Agricultural and Food Policy; Marketing. Ano: 2009 URL: http://purl.umn.edu/46824 Analysis of Texas Winery Visitor Spending and GOTEXAN Efforts to Promote Winery Tourism AgEcon Hanagriff, Roger D.; Murova, Olga I.. Swinburne University (Langworthy, Howard, Fiona & Mawson, 2006), agri-tourism is a growing phenomenon in Australia, often most strongly associated with wine regions. Recommendations to improve include creation of tourism regions & cooperatives, cooperation between sectors (CVBs, restaurants), infrastructure development and model development to measurable factors. South African wineries Bruwer, 2003 identified factors that were helpful in developing a wine tourism market of South African wineries. Regarding South Africa wine tourism, areas of winery business that promote tourism include both service provision and destination marketing, development of wine routes forms an integral part of the wine tourism industry, estates sell more wine through... Tipo: Conference Paper or Presentation Palavras-chave: Texas Wine; TDA Wine Marketing; State Value of Wine Marketing; Wine Tourism; Rural Tourism; Tourism; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Marketing. Ano: 2011 URL: http://purl.umn.edu/98793 Registros recuperados: 2 Primeira ... 1 ... Última

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