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Food Scares and Consumer Behaviour: A European Perspective AgEcon
Mazzocchi, Mario; Lobb, Alexandra E.; Traill, W. Bruce.
In this paper a consumer food choice model based on the Theory of Planned Behaviour (TPB) is extended to account for risk perception and trust. The data are from a nationally representative European survey of 2 725 respondents from five countries, France, Germany, Italy, Netherlands and the United Kingdom. The model relates the intention to purchase chicken in an extended TPB framework, which incorporates risk perceptions, and trust in alternative sources of food safety information. This model was run for two behaviours of interest: the standard likelihood of intention to purchase and the likelihood of intention to purchase conditional on news about a salmonella incident. The model has good predictive power and shows distinct country differences. Only in...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety information; Trust; Risk perception; Theory of Planned Behaviour; Chicken; Food Consumption/Nutrition/Food Safety; D80; D12; Q18.
Ano: 2006 URL: http://purl.umn.edu/25613
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THE SPARTA Model: An Econometric Analysis of Consumer Behaviour under Risk AgEcon
Mazzocchi, Mario; Lobb, Alexandra E.; Traill, W. Bruce.
This paper explores the role of trust in food safety information in determining consumer choice in relation to socio-demographic effects and other determinants. The complexity of factors influencing the way a consumer processes food safety information makes it difficult to develop adequate risk communication strategies. This is, however, a priority for current European policy and this paper tries to answer some key questions: (1) can the consumer be segmented into socio-demographic groups in relation to their trust in food safety information? (2) are country and cultural differences relevant in the way food safety information is processed? (3) how do risk perception and trust in food safety information influence food choice in relation to other...
Tipo: Conference Paper or Presentation Palavras-chave: Food safety information; Trust; Risk perception; Theory of Planned Behaviour; Chicken; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/7763
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