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	Provedor de dados AgEcon (1) Autor Mittelhammer, Ronald C. (1) Schotzko, R. Thomas (1) van Voorthuizen, Hilde (1) Palavra-chave Marketing (1) Price and non price promotion (1) Trade and non trade activities (1) Tipo do documento Conference Paper or Presentation (1) Ano 2002 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última MEASURING THE EFFECTS OF GENERIC PRICE AND NON-PRICE PROMOTIONAL ACTIVITIES: THE CASE OF WASHINGTON APPLES AgEcon van Voorthuizen, Hilde; Schotzko, R. Thomas; Mittelhammer, Ronald C.. This paper develops a monthly domestic demand and supply equilibrium model for Washington apples that can be used to assess the effectiveness of price and non-price promotional activities. The econometric methodology employed takes into account market differences across the U.S. and is based on data pertaining to individual retail stores located throughout the U.S. The period of analysis is from September 1990 through August 2000 on a regional basis. A unique feature of the model is its explicit allowance for multiplier effects to exist between the level of print media (newspaper ad and flyers) expenditures provided by the Washington State Apple Commission (WAC) in support of apple demand and supplementary funds provided by retailers in support of apple... Tipo: Conference Paper or Presentation Palavras-chave: Price and non price promotion; Trade and non trade activities; Marketing. Ano: 2002 URL: http://purl.umn.edu/19637 Registros recuperados: 1 Primeira ... 1 ... Última

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