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	Provedor de dados AgEcon (1) Autor Hallstein, Eric (1) Villas-Boas, Sofia Berto (1) Palavra-chave Consumer/Household Economics (1) FishWise (1) Fisheries crisis (1) Mercury (1) Sustainable seafood (1) Traffic light advisory (1) Mais... Tipo do documento Working Paper (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Are Consumers Color Blind?: an empirical investigation of a traffic light advisory for sustainable seafood AgEcon Hallstein, Eric; Villas-Boas, Sofia Berto. This paper empirically investigates consumer response to a traffic light advisory for environmentally sustainable seafood, which was implemented in the seafood department of a regional supermarket chain in the United States. Green meant 'best choice'; yellow meant 'proceed with caution'; red meant 'worst choice'. Using a unique product-level panel scanner data set capturing sales information for 2 treatment stores and 8 nearby control stores, we apply a difference-in-differences identification strategy to estimate the impact of color-coded labels on consumers' purchases. We find that the advisory leads to no significant difference in total seafood sales. Green sales significantly increase an average of 29% per week; yellow sales significantly decrease an... Tipo: Working Paper Palavras-chave: Sustainable seafood; Fisheries crisis; FishWise; Traffic light advisory; Mercury; Consumer/Household Economics. Ano: 2009 URL: http://purl.umn.edu/120535 Registros recuperados: 1 Primeira ... 1 ... Última

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