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Social Networks as an Integration Tool in Rural Areas – Agricultural Enterprises of the Czech Republic AgEcon
Cervenkova, Eva; Simek, Pavel; Vogeltanzova, Tereza; Stoces, Michal.
Social networks have been growing at a rapid pace. Social media represent one of the most significant phenomena of today's world and are more and more integrated from the private sphere into the commercial one (e.g. into marketing where social media already play a substantial role). The present paper is aimed at introducing an initial study on the use of social media in agricultural enterprises. The study was thus targeted at agricultural enterprises – both legal entities (public limited companies, limited liability companies and last but not least cooperatives) and natural persons (farmers) that farm the total area of more than 100 hectares (a basic selection criterion of the survey). This interesting study was conducted by means of a questionnaire survey...
Tipo: Journal Article Palavras-chave: Social media; Social network; Facebook; Twitter; Google Buzz; Agrarian sector; Research and Development/Tech Change/Emerging Technologies; Research Methods/ Statistical Methods; GA; IN.
Ano: 2011 URL: http://purl.umn.edu/102494
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