| Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature-based recreation. Ambiguity in wording can result in the use of information that does not necessarily reflect visitors’ true WTP. For example, depending on the specificity of the verbiage used, respondents may answer questions on a group basis, rather than an individual basis. To address this issue, experimental surveys were distributed with questions that specifically asked WTP on a per person basis, as compared to control surveys in which the WTP question was more generally worded. Analyses show WTP responses for either survey type are statistically different, with non-overlapping confidence intervals. Furthermore, approaches were conducted... |
