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Villas-Boas, Sofia Berto. |
The typical situation faced by antitrust authorities is to analyze and rule on a proposed merger by two or more manufacturers using scanner data at retail-level in a particular industry. This paper presents a simple framework to assess merger welfare effects in markets where both upstream and downstream firms make pricing decisions. I start with a benchmark model of manufacturers’ and retailers’ sequential pricing behavior. Then using counterfactual experiments, I explore the relationship between downstream retailer pricing models and the resulting estimates of upstream mergers. This exercise is done in the absence of wholesale prices looking at scanner data for the ground coffee category sold at several retail chains in Germany. I find that not... |
Tipo: Working or Discussion Paper |
Palavras-chave: Merger Analysis; Vertical relationships; Multiple manufacturers and retailers; Demand and Price Analysis; C13; L13; L41. |
Ano: 2007 |
URL: http://purl.umn.edu/7163 |
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