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Hungarian consumer behavior analysis in terms of healthy nutrition AgEcon
Lorinczi, Krisztian; Bacs, Zoltan; Nagy, Adrian Szilard.
Food marketing should pay special attention to emphasizing healthy nutrition and lifestyle as a result of the lifestyle trends and bad dietary habits. Regarding the close relationship between consumer behavior and lifestyle, the influence of healthy nutrition on purchase decisions should be an important factor in the consumer purchase decision analysis. Soft drinks have a major role in the intake of liquids and energy necessary for life. A certain level of soft drink consumption can be part of a proper diet. The potential problems arise from excessive consumption endangering especially children and young people. In addition to the contents of soft drinks, the problem can be the displacing in consumption of other useful foods having an important role in...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer Behavior; Market Analysis; Health; Way of Life; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58087
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