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	Provedor de dados AgEcon (2) Autor Grazia, Cristina (1) Hertzberg, Anna (1) Louw, Andre (1) Malorgio, Giulio (1) Ndanga, Leah Z.B. (1) van Rooyen, Johan (1) Mais... Palavra-chave Food Consumption/Nutrition/Food Safety (2) Wine consumer behaviour (2) Alcoholic beverages (1) Black Diamonds (1) Choice experiment (1) Consumer/Household Economics (1) Marketing (1) Wineries strategies (1) Mais... Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2008 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Italian wine consumer behaviour and wineries responsive capacity AgEcon Malorgio, Giulio; Hertzberg, Anna; Grazia, Cristina. This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the attributes affecting wine choice, through interviews and a choice experiment approach. We show that consumers are interested in a wide concept of quality, which covers the whole production process. Both the notoriety of the industrial brand and the designation of origin constitute important quality signals. However, the use of the designation of origin to assess quality at the moment of purchase requires a certain level of product knowledge and involvement. Supermarkets and stores play an increasing role in the commercialization of wine on the final market. Nevertheless, the appreciation of private label wines is relatively low. Finally, we provide some... Tipo: Conference Paper or Presentation Palavras-chave: Wine consumer behaviour; Choice experiment; Wineries strategies; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2008 URL: http://purl.umn.edu/44419 Increasing Domestic Consumption of South African Wines: Exploring the market potential of the “Black Diamonds” AgEcon Ndanga, Leah Z.B.; Louw, Andre; van Rooyen, Johan. Although South Africans are not predominantly wine drinkers, the industry is looking for ways to develop the local market to balance exports. The black middle class, increasingly referred to as the Black Diamonds are the most powerful marketing trend in the last 10 years as they have emerged as the strongest buying influence in the economy and making inroads in understanding this market presents a good opportunity. The data used in this paper was collected from an integration of a consumer behaviour survey; as well as personal interviews and focus group discussions. The paper asserts that the key factors influencing the South African consumers’ behaviour are age, gender, income, race and wine drinking history. The paper also asserts that not only are the... Tipo: Working or Discussion Paper Palavras-chave: Black Diamonds; Wine consumer behaviour; Alcoholic beverages; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2008 URL: http://purl.umn.edu/108002 Registros recuperados: 2 Primeira ... 1 ... Última

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