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Registros recuperados: 11
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Product portfolio and organizational renewal. The D.O. wine industry in Castilla-León (Spain) AgEcon
Santos, Maria del Valle; Garcia, Maria Teresa; Ortega, Ana Maria.
The present study is framed within recent works addressing the process of product portfolio renewal as a mechanism for organizational renewal, in that firms may use it to meet the challenge of a changing environment. Based on this theory, we build an analysis model linking product portfolio renewal to changes in external factors and apply it to D.O. wine companies in Castilla y León. We found that both the environment as well as firms themselves had been highly dynamic during the period analyzed vis-à-vis their product portfolios. The importance of issues related to organizational adaptation and adjustment, such as those tackled in our research, lies in their link to organizational survival, making them a focal point of managerial concern. The findings to...
Tipo: Working or Discussion Paper Palavras-chave: Wine market; Spain; Wine producers; Agribusiness; Farm Management.
Ano: 2008 URL: http://purl.umn.edu/37357
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How do consumers use signals to assess quality? AgEcon
Gergaud, Olivier; Livat, Florine.
This article analyzes the way some 6,000 European wine consumers, both connoisseurs and non-connoisseurs, use a set of available signals (price, umbrella branding, goodwill, past consumption) to assess the quality of Bordeaux wines where price is the main source of information on quality. Connoisseurs use this signal less intensively than on connoisseurs. Price represents a substitute for umbrella branding where consumers are not aware of who is beneath this umbrella, and where this signal is thus of no help to them. This could explain why such wines tend nowadays to lose market share in favor of branded wines that are easier to evaluate.
Tipo: Working or Discussion Paper Palavras-chave: Wine quality; Information; Quality signaling; Wine market; Consumer/Household Economics; Demand and Price Analysis; Industrial Organization; Marketing.
Ano: 2007 URL: http://purl.umn.edu/37296
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Identifying the Effect of Unobserved Quality and Expert Reviews in the Pricing of Experience Goods: Empirical Application on Bordeaux Wine AgEcon
Dubois, Pierre; Nauges, Celine.
We propose a structural empirical approach à la Levinsohn and Petrin (2003) to disentangle the effect of experts’ grades from the effect of unobserved quality on the pricing of experience goods. Using a panel data set of 108 châteaux selling wine on the Bordeaux ‘en primeur’ market, we provide some empirical validation for the theoretical result that the price set by wine producers is used as a signal for wine quality. We confirm that experts’ grades affect producers’ choice of ‘en primeur’ price above the effect of unobserved wine quality. Our empirical results also show that failing to control for endogeneity caused by the omission of unobserved leads to over-estimate the influence of experts’ grades on the ‘en primeur’ price.
Tipo: Working or Discussion Paper Palavras-chave: Quality signaling; Wine price; Wine market; Expert ratings; Demand and Price Analysis; Industrial Organization.
Ano: 2007 URL: http://purl.umn.edu/37320
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Alternative investments: the case of wine AgEcon
Sanning, Lee W.; Shaffer, Sherrill L.; Sharratt, Jo Marie.
For repeat transactions data from monthly auction hammer prices, we analyze the level and quality of Bordeaux wine returns using the Fama-French Three-Factor Model and the Capital Asset Pricing Model. Returns average up to 0.75% per month above those predicted by these models. Further, investment grade wines benefit from low exposure to market risk factors, thus offering a valuable dimension of portfolio diversification. These findings are consistent with simple theoretical considerations and support a documented growing interest in wine investments.
Tipo: Working or Discussion Paper Palavras-chave: Wine investments; Wine market; Bordeaux wines; Wine prices; Demand and Price Analysis; Financial Economics.
Ano: 2007 URL: http://purl.umn.edu/37322
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AS INDICAÇÕES GEOGRÁFICAS COMO ESTRATÉGIA MERCADOLÓGICA NO MERCADO DE VINHOS DO DISTRITO FEDERAL AgEcon
Glass, Rogerio Fabricio; Castro, Antonio Maria Gomes de.
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indications (GIs) as a competitive differential in the wine market. The paper is based on research that targeted the wine consumers from the Distrito Federal (Federal District) with a high degree of involvement with the product. This research had an exploratory-descriptive nature and used self-administrated structured questionnaires. Marketing strategies, mainly market segmentation and positioning and consumers’ behavior, were its conceptual basis. The target group’s perceptions about several marketing factors which influence wine consumption, especially the geographical indications, were analyzed. According to the consumers, the GIs are a differentiating factor in...
Tipo: Journal Article Palavras-chave: Geographical indications; Marketing strategies; Wine market; Market segmentation and positioning; Agribusiness; Agricultural Finance.
Ano: 2008 URL: http://purl.umn.edu/60703
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ECO-LABELING STRATEGIES: THE ECO-PREMIUM PUZZLE IN THE WINE INDUSTRY AgEcon
Delmas, Magali A.; Grant, Laura E..
Eco-labeling signals that a product has been eco-certified. While there is increasing use of eco-labeling practices, there is still little understanding of the conditions under which eco-labels can command price premiums. In this paper, we argue that the certification of environmental practices by a third party should be analyzed as a strategy distinct from although related to the advertisement of the eco-certification through a label posted on the product. By assessing eco-labeling and eco-certification strategies separately, we are able to identify benefits associated with the certification process independently from those associated with the actual label. More specifically, we argue in the context of the wine industry that eco-certification can provide...
Tipo: Working or Discussion Paper Palavras-chave: Organic wine; Wine market; Price premium; Eco-wine; Demand and Price Analysis; Environmental Economics and Policy.
Ano: 2008 URL: http://purl.umn.edu/37325
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MODELLING LONG-TERM COMMODITIES: THE DEVELOPMENT OF A SIMULATION MODEL FOR THE SOUTH AFRICAN WINE INDUSTRY WITHIN A PARTIAL EQUILIBRIUM FRAMEWORK AgEcon
Cutts, Michela; Reynolds, Sanri; Meyer, Ferdinand H.; Vink, Nick.
Econometric demand and supply models of agricultural commodities and crops have been around for a long time with extensive research and adaptations being made in the grain and livestock sectors. This much attention has, however, not been afforded to long term commodities. This paper presents a partial equilibrium framework for modelling long term commodities using the South African wine industry as an example. The model structure and important assumptions are presented, after which the usefulness of the model is tested in the form of baseline projections and the analysis of a typical “what if” question. The wine model presented in this paper is housed and maintained in the Bureau for Food and Agricultural Policy (BFAP) at the Department of Agriculture,...
Tipo: Working or Discussion Paper Palavras-chave: Wine market; South Africa; Partial equilibrium model; Crop Production/Industries; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/37324
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Red, white and 'green': the cost of carbon in the global wine trade AgEcon
Colman, Tyler; Paster, Pablo.
Climate change is altering a wide range of human activities, including wine making. While wine may appear to be one of the most natural alcoholic beverages, it is not without carbon inputs and emissions, which contribute to the very change in climate that is altering both wine and wine making. In this paper, we use a carbon life cycle analysis to develop a model for quantifying carbon inputs in a bottle of wine. Current regulatory arrangements do not capture the carbon costs of wine effectively since most costs are externalized. We conclude with estimates of the cost of carbon under various regulatory regimes, which suggest how wine producers and consumers can reduce the carbon footprint of wine.
Tipo: Working or Discussion Paper Palavras-chave: Climate change; Wine market; Carbon footprint; Wine trade; Demand and Price Analysis; Environmental Economics and Policy; International Relations/Trade; Resource /Energy Economics and Policy.
Ano: 2007 URL: http://purl.umn.edu/37318
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Changes in the wine chain - Managerial challenges and threats for German wine co-ops AgEcon
Hanf, Jon Henrich; Schweickert, Erik.
Wine production in Germany has a tradition of more than 200 years in each of the 13 German quality wine-growing regions. Even today mall grape growers dominate the industry. As a result, most of the viticulturists are members of cooperatives. Our observation that grape growers still turn to wine co-ops, and hence, the increase in co-op members and vineyards, might indicate that the wine co-ops are successful. Thus, the aim of our paper is two-fold. First, we analyze the structure of this complex sector and the managerial construct strategic member groups. Second, we empirically test whether the formation of strategic groups is a driver of cooperative success.
Tipo: Working or Discussion Paper Palavras-chave: Wine market; Germany; Co-operatives; Globalization; Agribusiness; Industrial Organization.
Ano: 2007 URL: http://purl.umn.edu/37315
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Identification of stochastic processes for an estimated icewine temperature hedging variable AgEcon
Cyr, Don; Kusy, Martin.
Weather derivatives are a relatively new form of financial security that can provide firms with the ability to hedge against the impact of weather related risks to their activities. Participants in the energy industry have employed standardized weather contracts trading on organized exchanges since 1999 and the interest in non-standardized contracts for specialized weather related risks is growing at an increasing rate. The purpose of this paper is to examine the potential use of weather derivatives to hedge against temperature related risks in Canadian ice wine production. Specifically we examine historical data for the Niagara region of the province of Ontario, Canada, the largest icewine producing region of the world, to determine an appropriate...
Tipo: Working or Discussion Paper Palavras-chave: Wine market; Weather derivatives; Weather hedging; Agribusiness; Agricultural Finance; Crop Production/Industries; Environmental Economics and Policy; G13; G32; Q14; Q51; Q54.
Ano: 2007 URL: http://purl.umn.edu/37298
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Kihívások és távlatok a szőlő- és bortermelésben AgEcon
Nagy, Frigyes.
Az Európai Unió a világ legnagyobb bortermelője, fogyasztója, exportőre. Ez az ágazat olyan különleges terméket tesz a fogyasztó asztalára, melynek előállítását sokan nem csupán mesterségnek, de művészetnek is tekintenek. Szorosan hozzátartozik Európa hagyományaihoz, kultúrájához, történelméhez, és nagy tudású, megszállott emberek százezreinek nyújt megélhetést. Nincsen olyan növény, amely a szőlőnél több hozzáadott értéket képes produkálni. - The European Union is the world’s largest producer, consumer and exporter of wine. This sector puts such a specialist product on consumers’ tables that many consider its production as not only a profession, but an art form. It is closely tied to Europe’s traditions, culture and history and...
Tipo: Journal Article Palavras-chave: Borpiac; Egyensúlyi problémák; Átrendeződés; EU-borreform; Érdekérvényesítés; Wine market; Problems of balance; Reorganisation; EU wine reform; Lobby power; Agribusiness; Crop Production/Industries; International Relations/Trade.
Ano: 2008 URL: http://purl.umn.edu/57729
Registros recuperados: 11
Primeira ... 1 ... Última
 

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