| In the case of homogeneous goods (corn, eggs, milk, etc.) the price differential between products is the strongest determinant of success in market competition. In these days, however, it is more and more the highly processed foodstuffs that land on the consumer’s table. Wine is one of these. This study appraises the price competitiveness of Hungarian wines on EU markets. The question is to what extent do price differences determine the competitiveness of wine on potential markets? Or does a lower price give a real advantage to a special product like wine? Or is the demand for a product due to factors other than price? Our findings show that most Hungarian wines, except bottled white quality wines, are compatible on EU markets as far as prices are... |
