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Factors Impacting Participation In and Purchases Made by Members of the Oklahoma Food Cooperative AgEcon
Holcomb, Rodney B.; Kenkel, Philip L..
The Oklahoma Food Cooperative (OFC) facilitates transactions between producers and consumers of locally-grown food items. Even with more than 3,000 members and roughly $1M in annual sales, the OFC still needs to establish its long-term sustainability. Both customer-members and supplier-members of the OFC were surveyed to determine the factors driving their current and continued participation in the cooperative.
Tipo: Conference Paper or Presentation Palavras-chave: Cooperative; Local food movement; Member communications; Business sustainability; Strategic planning; Agribusiness; Institutional and Behavioral Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/98816
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