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Contracts, trust and market environment in farmer-buyer relationships 31
Zhang, Xiaoyong; Hu, Dinghuan.
This study identified and validated key constructs underlying supply chain management research: contract, trust and environment. In total, 22 items were retained to measure six dimensions for the three core concepts. Using data from a sample of Chinese vegetable and fruit farmers, we found empirical support for a complementary relationships between contract and trust. Moreover, our results also indicated a positive relationship between environmental uncertainty and the degree of using contracts.
Tipo: Conference Paper or Presentation Palavras-chave: Key words: contract; Trust; Chain governance; Agribusiness; Institutional and Behavioral Economics; Marketing.
Ano: 2009 URL: http://purl.umn.edu/49925
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