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| Hsu, Jane Lu; Liu, Gary Shang-Min. |
| This study utilized the cluster analysis to examine effectiveness of fluid milk advertising in Taiwan. Consumers with different perceptions of advertising were grouped into three clusters. The “high-perception” cluster consisted of larger percentage of women at ages 26 to 35, with higher household income, and living in smaller households. The “low-perception” cluster consisted of more male, older people, with lower household income, and living in larger households. Consumers who were more sensitive to fluid milk advertising tended to consume more fluid milk after perceiving advertising. |
| Tipo: Presentation |
Palavras-chave: Milk advertising; Consumer perceptions; Livestock Production/Industries; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/123694 |
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| Onyango, Benjamin M.; Govindasamy, Ramu; Hallman, William K.; Jang, Ho-Min; Puduri, Venkata S.. |
| This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or colorings preferentially to GM foods. Additionally, South Koreans have concerns about perceived risks related to biotechnology, and, given a choice, they may pay more to avoid GM foods. Cluster analysis results yielded four consumer segments: (a) ardent supporters of the attribute of “naturalness” in foods, (b) those apprehensive about biotechnology, (c) the food adventurous, and (d) information seekers about biotechnology. |
| Tipo: Journal Article |
Palavras-chave: Consumer perceptions; Factor and cluster analysis; Food attributes; Genetic modification; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/57700 |
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| Molnar, Adrienn; Gellynck, Xavier; Vanhonacker, Filiep; Verbeke, Wim. |
| Organizations no longer compete as independent entities, but as chains (Christopher, 1998; Cox, 1999; Lambert, Cooper, 2000). Consequently, chain strategies became more important in creating competitive advantage (Vickery et al., 2003; Gunasekaran et al., 2004). Despite the growing recognition of the importance of chain strategies, many chains active in the agri‐business sector still face difficulties in developing common chain strategies and implementing them collaboratively to generate additional mutual gains and savings. Chains lacking a chain strategy and having short‐term perspectives face difficulties in envisaging and implementing cooperative solutions to problems they cannot manage alone. Despite this recognition, the actual development of such... |
| Tipo: Journal Article |
Palavras-chave: Chain goals; Consumer perceptions; Traditional food products; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2010 |
URL: http://purl.umn.edu/91135 |
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