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Registros recuperados: 26
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Agribusiness Capstone Courses Design: Objectives and Strategies AgEcon
Hall, Charles R.; Fairchild, Gary F.; Baker, Gregory A.; Taylor, Timothy G.; Litzenberg, Kerry K..
This paper discusses the benefits of using strategic management principles as the cornerstone for building the agribusiness capstone experience. The necessity for agribusiness firms to create and implement strategies that build a sustainable competitive advantage in turn necessitates the development of strategic management skills in the leaders/managers of the future. As such, the objectives of a capstone course lean heavily toward the integrative development of strategic decision-making competence. This has a number of implications for the capstone professor in terms of course content, pedagogies, and subsequent measurement of student performance.
Tipo: Journal Article Palavras-chave: Agribusiness; Teaching/Communication/Extension/Profession.
Ano: 2003 URL: http://purl.umn.edu/34375
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Bánffi Soda Limited Partnership AgEcon
Kiserdi-Pallo, Imola; Baker, Gregory A..
Teaching Notes available: ifamr@ifama.org; Author video:http://www.youtube.com/user/ifamr1#p/u/10/XRwmg7ahg0M
Tipo: Journal Article Palavras-chave: Strategy; Competitor analysis; Soda water; Hungary; Teaching case; Agribusiness; Q10.
Ano: 2010 URL: http://purl.umn.edu/96328
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Banning Foie Gras in California AgEcon
Baker, Gregory A.; Zhang, Fan.
Sonoma Foie Gras is one of three producers of foie gras in the U.S. and the sole producer in California. The company employs the practice of force-feeding ducks and geese to produce this culinary delicacy. The case describes the foie gras industry and pending legislation in California, which would ban the practice of force-feeding ducks and geese as well as the sale of the products of force-feeding birds. Readers are asked to conduct a stakeholder analysis to identify the primary stakeholders and their interests, and to identify alternatives and a course of action for Sonoma Foie Gras.
Tipo: Journal Article Palavras-chave: Stakeholder management; Stakeholder analysis; Foie gras; Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/8202
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California Strawberry Production and Methyl Bromide AgEcon
Baker, Gregory A..
California strawberry growers were faced with the possibility of losing one of their most important chemicals, methyl bromide. Methyl bromide was believed to be involved in the depletion of the ozone layer and 162 countries had signed the Montreal Protocol, which would lead to an eventual ban of the chemical. The US EPA had scheduled the complete phaseout of methyl bromide by 2001. The case is ideal for teaching the application of stakeholder analysis to both undergraduate and graduate classes.
Tipo: Journal Article Palavras-chave: Stakeholder analysis; Strawberries; Methyl bromide; Crop Production/Industries.
Ano: 2004 URL: http://purl.umn.edu/8153
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CONSUMER PREFERENCES FOR FOOD SAFETY ATTRIBUTES IN FRESH APPLES: MARKET SEGMENTS, CONSUMER CHARACTERISTICS, AND MARKETING OPPORTUNITIES AgEcon
Baker, Gregory A..
Past research has yielded conflicting results on consumer valuation of food safety characteristics. In this study, conjoint analysis is used to evaluate consumer responses to hypothetical apple products in a nationwide survey. Product characteristics include price, quality, pesticide use levels and the corresponding cancer risk, and type of government inspection. Consumers expressed a broad preference for reduced pesticide usage. Four market segments were identified corresponding to consumers: (a) who had a strong preference for food safety, (b) who exhibited a more balanced desire for all product characteristics, (c) who were extremely price sensitive, and (d) who had a strong preference for product quality. Results suggest that consumers in these...
Tipo: Journal Article Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 1999 URL: http://purl.umn.edu/30876
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CONSUMER RESPONSE TO GENETICALLY MODIFIED FOODS: MARKET SEGMENT ANALYSIS AND IMPLICATIONS FOR PRODUCERS AND POLICY MAKERS AgEcon
Baker, Gregory A.; Burnham, Thomas A..
Conjoint analysis is used to elicit consumer preferences for attributes of genetically modified foods. Market segments are identified based on a cluster analysis of respondents' preferences for brand, price, and GMO content. A logit analysis is used to analyze consumer characteristics associated with the acceptance of GMO foods. Those consumers who were most risk averse, most likely to believe that GMOs improved the quality or safety of food, and most knowledgeable about biotechnology were the most likely to be accepting of GMO foods. These findings are used to develop implications for producers and regulators of GMO foods.
Tipo: Journal Article Palavras-chave: Agricultural and Food Policy; Consumer/Household Economics.
Ano: 2001 URL: http://purl.umn.edu/31045
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CONSUMER RESPONSE TO GMO FOODS: BRANDING, CERTIFICATION, AND CONSUMER CHARACTERISTICS AgEcon
Baker, Gregory A.; Mazzocco, Michael A..
Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of the safety of GMO foods.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Research and Development/Tech Change/Emerging Technologies.
Ano: 2002 URL: http://purl.umn.edu/36562
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CONSUMER RESPONSE TO GMO FOODS: BRANDING VERSUS GOVERNMENT CERTIFICATION AgEcon
Baker, Gregory A.; Mazzocco, Michael A..
The debate over the safety of genetically modified organisms (GMO's) has varied greatly in intensity. In Europe, the debate has been vigorous and European consumers have, in general, been extremely skeptical of the technology and unwilling to assume the risks associated with GMOs. Many retailers in Europe have promised that they will not sell food products that contain GMOs. In the U.S., consumer reaction to GMOs has been more muted. While some surveys have shown that a majority of Americans support the use of biotechnology, others have found that many Americans have reservations about the technology. Most of the research published to date has focused on consumer opinions regarding GMOs. Relatively little research has focused on understanding the basis of...
Tipo: Conference Paper or Presentation Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies.
Ano: 2002 URL: http://purl.umn.edu/16614
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DESIGNING AN AGRIBUSINESS CAPSTONE COURSE IN A NON-LAND GRANT, BUSINESS SCHOOL ENVIRONMENT AgEcon
Baker, Gregory A..
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Teaching/Communication/Extension/Profession.
Ano: 2000 URL: http://purl.umn.edu/36487
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FOOD AND AGRIBUSINESS MANAGEMENT RESEARCH: ADVANCING THE THEORY AND PRACTICE AgEcon
Beierlein, James G.; Baker, Gregory A.; Starbird, S. Andrew.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1998 URL: http://purl.umn.edu/34316
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FOOD SAFETY AND FEAR: FACTORS AFFECTING CONSUMER RESPONSE TO FOOD SAFETY RISK AgEcon
Baker, Gregory A..
The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response.
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 2003 URL: http://purl.umn.edu/34294
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Grameen Danone Foods Limited (GDF) AgEcon
Rodrigues, Jonathan; Baker, Gregory A..
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org. TEACHING NOTES available for instructors by contacting IFAMA.
Tipo: Article Palavras-chave: Teaching case; Social entrepreneurship; Bangladesh; Yogurt; Dairy industry; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; International Development; Marketing; Production Economics; Productivity Analysis; Teaching/Communication/Extension/Profession; Q.
Ano: 2012 URL: http://purl.umn.edu/120862
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Greene Gardens AgEcon
Baker, Gregory A.; Hanson, Kirk O..
The case describes the 2006 E. coli outbreak in the California spinach industry. The case unfolds over a period of about one month, with four separate eventful days described in detail. At the end of the narrative for each day, the reader is asked to decide how he or she would respond to the events and justify his or her decision.
Tipo: Journal Article Palavras-chave: Business ethics; Communication; Crisis management; Spinach; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Teaching/Communication/Extension/Profession; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53747
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Industry-Academic Partnerships – Benefit or Burden? AgEcon
Baker, Gregory A.; Wysocki, Allen F.; House, Lisa; Batista, Juan C..
In an applied discipline such as agribusiness management, there are many opportunities for collaboration between academia and industry. This article highlights opportunities for industry-academic partnerships through research, sabbatical leaves, consulting, outreach, student enrichment activities, and industry advisory boards. The principal benefits and pitfalls associated with each type of collaboration are discussed along with tips for managing industry-academic partnerships.
Tipo: Journal Article Palavras-chave: Industry partnerships; Industry collaboration; Industrial Organization; Teaching/Communication/Extension/Profession; Q10.
Ano: 2008 URL: http://purl.umn.edu/53630
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Industry-Academic Partnerships The View from the Corner Office AgEcon
Baker, Gregory A.; Wysocki, Allen F.; House, Lisa.
Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The benefits, problems, costs, motivation to participate, and advice for managing industry-academic partnerships are presented.
Tipo: Journal Article Palavras-chave: Industry partnerships; Industry collaboration; Internship; Mentor; Field trip; Consulting; Advisory board; Industrial Organization; Teaching/Communication/Extension/Profession; Q10; Q16.
Ano: 2008 URL: http://purl.umn.edu/53725
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INTRODUCTION AgEcon
Baker, Gregory A.; Starbird, S. Andrew.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/34497
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MEASURING FOOD SAFETY PREFERENCES: IDENTIFYING CONSUMER SEGMENTS AgEcon
Baker, Gregory A.; Crosbie, Peter J..
Conjoint analysis was used to estimate individual preference functions for food safety attributes. Consumer segments were constructed by using cluster analysis to form groups which were homogeneous with respect to preferences regarding food safety. Although substantial differences existed among the three distinct groups, consumers in all segments were willing to pay a moderate amount to ensure that apples met established safety standards. However, a policy which restricts pesticide use would likely result in substantial consumer dissatisfaction, unless it could be achieved with little impact on price or quality.
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 1993 URL: http://purl.umn.edu/30960
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Of Junk Food and Junk Science AgEcon
Collins, Robert A.; Baker, Gregory A..
The popular press has triumphantly announced that the cause of the obesity epidemic is “junk food.” After a moment’s reflection, however, it seems likely that the true causal structure of the obesity epidemic can be neither single-equation nor univariate. Therefore, while the hypothesis that “junk food” is the cause of obesity has little a priori plausibility, these articles in the popular press present a testable hypothesis that, in spite of some measurement impossibilities, is tested here. While one can always argue about p values etc., it is safe to say that the results show no evidence to indicate support for a causal link. The second section of the paper explains this result and suggests a rudimentary structural model of obesity that begins to address...
Tipo: Journal Article Palavras-chave: Obesity; Junk food; Granger-causality; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession; Q10; Q16.
Ano: 2009 URL: http://purl.umn.edu/53799
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Parma Agrifood Research Management Knowledge Network: PARMa KN AgEcon
Braga, Francesco S.; Baker, Gregory A..
The case focuses on the proposed development of the Parma Agrifood Research Management Knowledge Network (PARMa KN). The PARMa KN is intended to be a global network of leading professionals drawn from academia, industry, and the public sector. The proposal is for the group to be funded by the City of Parma and corporate, foundation, and individual donors. Its main objective would be to build value for society through the development of cutting-edge research, educational programs, and service activities for firms in the food and agribusiness sector. It is hoped that the new foundation will bring international expertise to food and agribusiness firms in Parma to help them to expand and remain globally competitive.
Tipo: Journal Article Palavras-chave: Consulting; Trade association; Industry association; SWOT; Industry research; Industrial Organization; International Relations/Trade; Research Methods/ Statistical Methods; Q10; Q17.
Ano: 2008 URL: http://purl.umn.edu/53730
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STRATEGIC IMPLICATIONS OF CONSUMER FOOD SAFETY PREFERENCES AgEcon
Baker, Gregory A..
This study examines the tradeoffs consumers are willing to make relative to food safety attributes and other product attributes, such as quality and price, and develops implications for both the government and private sector firms. Conjoint analysis was used to elicit consumers’ preferences for fresh Red Delicious apples. The attributes studied include price, product quality as depicted by the level of defects, a variable representing the level of pesticide usage and the associated cancer risk, and a variable representing different levels of government inspection. The results indicated that most consumers have a strong preference for increased food safety. Government policy options that are explored include stricter production standards, improved...
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety.
Ano: 1998 URL: http://purl.umn.edu/34551
Registros recuperados: 26
Primeira ... 12 ... Última
 

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