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A Technology Acceptance Model of common bean growers' intention to adopt Integrated Production in the Brazilian Central Region. Repositório Alice
SILVA, A. G.; CANAVARI, M.; SIDALI, K. L..
The Brazilian government encouraged the Integrated Production (IP) farming system adoption to mitigate the negative environmental impacts of intensive bean production in irrigated areas of the Brazilian savanna. By ensuring food-safety and the use of sustainable agricultural practices, IP may strengthen national agriculture competitiveness. Regardless of the government efforts to promote IP in the main agricultural regions and among the largest food growers, only few slowly adopted it. Therefore, studying the process of technology adoption is important to identify possible problems that could affect adoption and diffusion of this farming system. We applied a Technology Acceptance Model (TAM) to explain the adoption and use of IP by the common beans growers...
Tipo: Artigo em periódico indexado (ALICE) Palavras-chave: Produção integrada; Feijão; Pesquisa social; Transferência de tecnologia; Adoção de inovações; Innovation adoption; Integrated agricultural systems.
Ano: 2017 URL: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1088455
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Consumers intention towards purchasing IP certified beans: an analysis using the theory of planned behaviour (TPB). Repositório Alice
SILVA, A. G.; CANAVARI, M.; WANDER, A. E..
The patterns of consumption of food have been rapidly changing. This change has been reflecting in the increase of safer and more sustainable food consumption. Agricultural foods that are grown in Integrated Production (IP) also match the new consumer food quality patterns. In Brazil, the supply of IP certified products is still small. The objective of the present study was to evaluate the consumer perception and intention of purchasing certified beans based on the replication of the Theory of Planned Behavior (TPB). The survey was conducted in Goiania (GO), Brazil, in 2014, when 160 consumers of common beans were interviewed in a local hypermarket. Data were analyzed based on the structural equation modeling (SEM). The results revealed characteristics of...
Tipo: Artigo em periódico indexado (ALICE) Palavras-chave: Produção integrada; Feijão; Hábito alimentar; Consumer behavior; Beans; Integrated agricultural systems.
Ano: 2017 URL: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1089578
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