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Are Homeowners Willing to Pay for "Origin-Certified" Plants in Water-Conserving Residential Landscaping? AgEcon
Curtis, Kynda R.; Cowee, Margaret W..
This study investigates the value of local origin-labeling for a nonfood product by evaluating Nevada homeowner purchase propensity for “NevadaGrown” native plants for water-conserving residential landscaping. Homeowner survey results illustrate that homeowners may be willing to pay as much as a 14% premium for origin-certified native plants. WTP estimates are higher when uncertain responses are incorporated into the bidding structure. Preferences for local production and drought resistance in plants are the primary drivers of purchasing decisions in the absence of uncertain responses, while income levels and preferences for natural plant appearance additionally affect purchasing decisions when uncertainty is incorporated.
Tipo: Journal Article Palavras-chave: Drought resistance; Native plants; Origin labeling; Uncertainty; Willingness to pay; Resource /Energy Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/61066
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Direct Marketing Local Food to Chefs: Chef Preferences and Perceived Obstacles AgEcon
Curtis, Kynda R.; Cowee, Margaret W..
Increasing consumer preferences for locally produced foods, exhibited by the nationwide expansion of farmers markets, is likely to affect food-service establishments. This study used a mail and telephone survey to evaluate chefs’ preferences and attitudes towards purchasing locally produced foods for their restaurants. Results show that chefs are most concerned with food quality, taste, and freshness. Chefs of small gourmet, independently owned restaurants are more likely to purchase local foods. Gourmet chefs are more concerned with food-production practices and thus see the value of purchasing local foods. Lack of information was found to be the largest hurdle to purchasing local products, clearly demonstrating the need for additional information and...
Tipo: Journal Article Palavras-chave: Agribusiness; Marketing.
Ano: 2009 URL: http://purl.umn.edu/99784
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