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A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability AgEcon
Dickinson, David L.; Hobbs, Jill E.; Bailey, DeeVon.
Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2003 URL: http://purl.umn.edu/22060
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Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan AgEcon
Dickinson, David L.; Bailey, DeeVon.
We employed Vickrey auctions to generate willingness-to-pay (WTP) data for red meat traceability and related product characteristics with comparable experimental auctions in the United States, Canada, the U.K., and Japan. The results show that subjects are willing to pay a nontrivial premium for traceability, but the same subjects show even higher WTP for traceability-provided characteristics like additional meat safety and humane animal treatment guarantees. The implication is that producers might be able to implement traceable meat systems profitably by tailoring the verifiable characteristics of the product to consumer preferences.
Tipo: Journal Article Palavras-chave: Auction experiments; Information; Red meat; Traceability; C90; D44; D80.
Ano: 2005 URL: http://purl.umn.edu/43480
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MEAT TRACEABILITY: ARE U. S. CONSUMERS WILLING TO PAY FOR IT? AgEcon
Dickinson, David L.; Bailey, DeeVon.
This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to trace the retail meat back to the farm or animal or origin), transparency (e.g., knowing that the meat was produced without growth hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on U. S. consumer preferences for traceability, transparency, and assurances (TTA) in red meat at a time when the U.S. currently lags other countries in development of TTA meat systems. Our results suggest that U.S. consumers would be willing to pay for such...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2002 URL: http://purl.umn.edu/19670
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MEAT TRACEABILITY: ARE U.S. CONSUMERS WILLING TO PAY FOR IT? AgEcon
Dickinson, David L.; Bailey, DeeVon.
This article reports the results form a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to tract the retail meat back to the farm or animal of hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on consumer preferences for a sample of consumers in Logan, Utah, for traceability, transparency, and assurances (TTA) in red meat at a time when the United States currently lags other countries in development of TTA meat systems. Results suggest these consumers would be willing to pay for such TTA meat characteristics, and the...
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/31128
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