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Australian consumers' willingness to pay and willingness to purchase a hypothetical lower cholesterol pork product 31
Bellhouse, Amy; Malcolm, Bill; Griffith, Garry R.; Dunshea, Frank.
This study investigated whether there would be an increase in consumer willingness to pay and purchase if reduced cholesterol pork was introduced to the Australian market. A stated choice analysis was used, with the following questions addressed. How are current purchases of fresh pork affected by concerns about cholesterol content? What financial premium, if any, would consumers place on reduced cholesterol pork? Would consumers buy more pork if a low cholesterol option were available? Is there a group of consumers, such as those with high cholesterol, who have an increased willingness to pay for or purchase reduced cholesterol pork when compared to consumers without this health problem? Results from this study indicated that at present the majority of...
Tipo: Journal Article Palavras-chave: Pork; Cholesterol; Choice analysis; Australian pork; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Farm Management; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Risk and Uncertainty.
Ano: 2010 URL: http://purl.umn.edu/114414
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The benefits to the Australian Pig meat industry from an increase in demand for a hypothetical low cholesterol pork product 31
Slattery, Henry; Griffith, Garry R.; Malcolm, Bill; Dunshea, Frank.
This is the third of a series of papers examining the potential economic effects from the introduction of a hypothetical low cholesterol pork product into the Australian market. Here, a newly updated pig meat model reported by Griffith et al. (2010) is used to model the industry wide impacts of the Bellhouse et al. (2010) survey results on consumer willingness to pay for this new pork product. Six different scenarios are examined that are combinations of a 10, 20 or 30 per cent increase in consumer demand, with and without a 10 per cent increase in the costs of producing the more valuable pork. The simulation results for the various scenarios indicate total annual industry benefits of some $450m for an increase in aggregate willingness to pay of 30 per...
Tipo: Journal Article Palavras-chave: Cholesterol; Pork; Australia; Consumer willingness to pay; Demand; Agribusiness; Demand and Price Analysis; Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Production Economics.
Ano: 2010 URL: http://purl.umn.edu/114415
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