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| Registros recuperados: 58 | |
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| Shuzzler, Alice; Govindasamy, Ramu; Adelaja, Adesoji O.. |
| This comparative study seeks to distinguish the organic consumers of New Jersey from those of New York and Pennsylvania. The objective of the study is to document the characteristics of New Jersey organic produce consumers and compare the profile to New York and Pennsylvania consumers. Econometric methods will be used to model behavior and characteristics of consumers who frequently buy organic produce, and of consumers who are willing to pay 10 percent or more extra for organic produce than for conventional produce. Comparing models for New Jersey to those for New York and Pennsylvania will provide a framework for determining the significant characteristics unique to New Jersey's organic produce consumers. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/27939 |
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| Govindasamy, Ramu; Simon, James E.; Puduri, Venkata S.; Juliani, H. Rodolfo; Asante-Dartey, Juliana; Arthur, Hanson; Diawuo, Bismarck; Acquaye, Dan; Hitimana, Nicholas. |
| The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continent’s rich botanical heritage offers an excellent opportunity to diversify away from other traditional exports. Europe and the USA are particularly promising markets for natural products. Thus, it is advantageous to examine development of natural products exporting as alternative or complimentary economic opportunities for many African people, especially those in the rural areas. This paper has explores both factors which promote and which act as obstacles to the natural... |
| Tipo: Report |
Palavras-chave: Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/36744 |
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| Govindasamy, Ramu; Onyango, Benjamin M.; Puduri, Venkata S.; Simon, James E.; Juliani, H. Rodolfo; Asante-Dartey, Juliana; Arthur, Hanson; Diawuo, Bismarck; Acquaye, Dan. |
| The study finds strong correlations between natural products business performance and the impeding factors. The impediments include access to finance and markets, lack of herbal market information especially relating to external markets. Additionally, there is lack of processing capacity, while at the same time most if not all the natural products business operators lack technical training relating to product handling. However, there is big potential for success, the top ten traded natural products, may be exploited initially, both domestically and for export market, given range of perceived use. The constraints identified require concerted efforts from all stakeholders to recognize the importance of this sub-sector in providing opportunities to successful... |
| Tipo: Report |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/36742 |
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| Adelaja, Adesoji O.; Sullivan, Kevin P.; Hailu, Yohannes G.; Govindasamy, Ramu. |
| Using an augmented profit function framework designed to account for externalities related to chemical use in agriculture, this paper explains the chemical use choices of farmers in an urban fringe farming environment. It further estimates empirical logit models of reduced insecticide, fungicide, herbicide, and fertilizer usage. Results suggest that farmers who perceive their regulatory environment to be strict, who have experienced right-to-farm conflicts, and who have farms larger in size are more likely to reduce their chemical use over time, vis-à-vis other farmers. The results also suggest the importance of other farm structural and business climate factors in determining chemical use reduction choices. |
| Tipo: Journal Article |
Palavras-chave: Chemical use; Sustainable agriculture; Herbicides; Fungicides; Fertilizer; Pesticides; Urban fringe; Agricultural and Food Policy; Agricultural Finance; Environmental Economics and Policy; Farm Management; Production Economics. |
| Ano: 2010 |
URL: http://purl.umn.edu/95646 |
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| Onyango, Benjamin M.; Govindasamy, Ramu; Hallman, William K.; Jang, Ho-Min; Puduri, Venkata S.. |
| The study applies multivariate statistical and econometric tools to estimate the importance of the various factors driving Korean consumer acceptance of GM food products. The evidence thus far on biotechnology is decidedly mixed: public perceptions of food biotechnology are characterized by ongoing tension between opposing forces. The South Korean perceptions about food in general and ranges from excitement about the promise of environmental and economic benefits from GM products to fear and distrust of the technology for unknown risks. This highlights the importance of credibility of private and public institutions responsible for certifying the safety of GM foods and implementing necessary regulatory controls on GM processes and products. In between,... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2004 |
URL: http://purl.umn.edu/18179 |
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| Onyango, Benjamin M.; Govindasamy, Ramu; Hallman, William K.; Jang, Ho-Min; Puduri, Venkata S.. |
| This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or colorings preferentially to GM foods. Additionally, South Koreans have concerns about perceived risks related to biotechnology, and, given a choice, they may pay more to avoid GM foods. Cluster analysis results yielded four consumer segments: (a) ardent supporters of the attribute of “naturalness” in foods, (b) those apprehensive about biotechnology, (c) the food adventurous, and (d) information seekers about biotechnology. |
| Tipo: Journal Article |
Palavras-chave: Consumer perceptions; Factor and cluster analysis; Food attributes; Genetic modification; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/57700 |
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| Govindasamy, Ramu; Italia, John; Thatch, Daymon W.. |
| The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate which characteristics influence consumer awareness of Jersey Fresh. The results indicate that those who shop at more than one supermarket, those who frequently shop at direct marketing facilities, and those who frequently read food advertisements are more likely to exhibit a preexisting awareness of the Jersey Fresh Program. The results also indicate that the period of residence in the state positively contributed to the awareness of the program. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/26838 |
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| Govindasamy, Ramu; Sullivan, Kevin P.; Puduri, Venkata S.; Schilling, Brian J.; Brown, Logan. |
| The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos. This study utilizes a consumer survey to evaluate the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. The results of this study provide valuable information that may be used to improve the Jersey Fresh Program, and also may be used in the promotion of other New Jersey farm products as well as products in other states which have similar promotional programs. Among other things, this study demonstrated that the... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/36729 |
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| Govindasamy, Ramu; Italia, John. |
| While several studies have presented aggregate, descriptive illustrations of consumer response to IPM, the willingness-to-purchase and willingness-to-pay for IPM produce as a function of demographic characteristics has not received the exhaustive research attention that has focused on organic produce. The objective of this study was to empirically evaluate which demographic characteristics cause consumers to be more likely to purchase IPM grown produce. A hypothetical willingness-to-purchase model for IPM produce as well as willingness-to-pay models for both IPM and organic produce are presented. A non-hypothetical analysis also predicts consumers who strictly purchase only conventional produce. Income was found to be the most significant determinant of... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Crop Production/Industries; Farm Management. |
| Ano: 1997 |
URL: http://purl.umn.edu/36727 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically evaluates the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. This report includes a descriptive and logit analysis performed to predict the likelihood of consumers patronizing Jersey Fresh produce given certain behavioral and demographic characteristics. Participants exhibited a clear preference for Jersey Fresh produce and indicated that they believed it to be better than other produce in terms of quality... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36730 |
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| Govindasamy, Ramu; VanVranken, Richard; Sciarappa, William; Ayeni, Albert; Puduri, Venkata S.; Pappas, Kim; Simon, James E.; Mangan, Frank; Lamberts, Mary; McAvoy, Gene. |
| This study was undertaken to examine the possible niche markets which East Coast farmers might be able to use to regain their advantage. Their future economic success could hinge on shifting the focus from traditional fruits and vegetables to high-value specialty ethnic produce for which there might be a growing demand. The study results indicate that there is a strong market demand and interest for ethnic produce in the East Coast. Local producers can benefit by concentrating their efforts in producing ethnic vegetables and fresh produce and making these newer products available in the local and regional markets. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2010 |
URL: http://purl.umn.edu/96369 |
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| Govindasamy, Ramu; Kumaraswamy, Anicham; Puduri, Venkata S.; Onyango, Benjamin M.. |
| This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents read food advertisements and shop multiple stores to purchase advertised specials, respectively. Consumer characteristics which are shown to influence the reading of food advertisements and shopping at more than one food store to buy advertised specials were the possession of education beyond the 2/4 year college degree and the tendency to read ingredient labels. |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/36718 |
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| Registros recuperados: 58 | |
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