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Registros recuperados: 11
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A 2008-09 Assessment of Texas Department of Agriculture Programs to Support Rural Economic Tourism Events. How Strong Are These Economic Returns? AgEcon
Murova, Olga I.; Hanagriff, Roger D.; Lyford, Conrad P..
This paper determines the main forces that contribute to the creation of positive economic returns to the individual communities from TDA's supported rural tourism program and analyzes these economic returns.
Tipo: Conference Paper or Presentation Palavras-chave: Rural tourism; Rural development; Economic multiplier; Return on investment; Community/Rural/Urban Development.
Ano: 2009 URL: http://purl.umn.edu/56429
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Analysis of Texas Winery Visitor Spending and GOTEXAN Efforts to Promote Winery Tourism AgEcon
Hanagriff, Roger D.; Murova, Olga I..
Swinburne University (Langworthy, Howard, Fiona & Mawson, 2006), agri-tourism is a growing phenomenon in Australia, often most strongly associated with wine regions. Recommendations to improve include creation of tourism regions & cooperatives, cooperation between sectors (CVBs, restaurants), infrastructure development and model development to measurable factors. South African wineries Bruwer, 2003 identified factors that were helpful in developing a wine tourism market of South African wineries. Regarding South Africa wine tourism, areas of winery business that promote tourism include both service provision and destination marketing, development of wine routes forms an integral part of the wine tourism industry, estates sell more wine through...
Tipo: Conference Paper or Presentation Palavras-chave: Texas Wine; TDA Wine Marketing; State Value of Wine Marketing; Wine Tourism; Rural Tourism; Tourism; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Marketing.
Ano: 2011 URL: http://purl.umn.edu/98793
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Can a State Funded Rural Economic Development Program Positively Impact the State’s Economy? A Case Study Application using Texas Department of Agriculture’s Rural Tourism Economic Development Program AgEcon
Hanagriff, Roger D.; Lau, Michael H..
In this paper, we review the tourism impact from supported tourism events and measure their economic value to the local economy. The economic values are the result of visitor spending and extrapolated to total event attendance creates economic values from the state-supported event. Communities receiving funding were responsible for collecting visitor surveys to measure consumer spending as well as the community completing a survey to record the investment cost of the event. The results were that state support represented 14 percent of the total event investment and total event value from visitor spending was $7.8 million for 31 events. The state percent share in value represents $1.1 million and considering the program-expended funds of $147,276 there...
Tipo: Conference Paper or Presentation Palavras-chave: Tourism; Economic development; Texas tourism; State sponsored tourism; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Marketing.
Ano: 2009 URL: http://purl.umn.edu/46827
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Consumer Preferences in Purchasing Beef and the Values they Attribute to Branded Beef Products AgEcon
Hanagriff, Roger D.; Rhoades, Ryan D.; Wilmeth, Doug.
There have been significant changes in consumer demand at the retail counter, such as health, convenience, palatability preferences, and safety concerns. Branded programs offer a means for satisfying consumer demand for high quality and differentiated beef products. To help answer the question of who is purchasing branded beef market and why, an online survey was sent to interested beef consumers to determine their preferences of purchasing, as well as values they attribute to certain product characteristics. The total sample response from 13,000 contacted consumers was 502 responses, which according to Kreiche and Morgan, 1970 is a valid sample size. Decision variables ranked moderate and always important include guaranteed tender and satisfaction, low...
Tipo: Conference Paper or Presentation Palavras-chave: Beef demand; Consumer beef demand; Demand preferences for beef; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics.
Ano: 2008 URL: http://purl.umn.edu/46854
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Determinants of Returns in Rural Tourism AgEcon
Murova, Olga I.; Hanagriff, Roger D..
The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.
Tipo: Journal Article Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21.
Ano: 2011 URL: http://purl.umn.edu/113535
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Discerning Differences between Producer Groups and Organic Adoption Barriers in Texas AgEcon
Lau, Michael H.; Hanagriff, Roger D.; Constance, Douglas H.; York, Mary.
The number of certified organic operations in Texas has remained relatively stagnant while nationally the organic food sector has experienced double-digit growth. To understand why this occurring, a survey was distributed to a random sample of 4,006 Texas producers. The results will assist in developing strategies to promote the growth of organic production in Texas.
Tipo: Conference Paper or Presentation Palavras-chave: Crop Production/Industries.
Ano: 2008 URL: http://purl.umn.edu/6873
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Factors Affecting Demand for Branded Beef AgEcon
Martinez, Stephen W.; Hanagriff, Roger D.; Lau, Michael H.; Harris, James Michael.
This paper finds that branded fresh beef expenditures increased from 20.8 percent in 1998 to 28.6 percent in 2004 for all fresh beef expenditures. In addition, geographic location, household income, household race, and household size were found to affect the likelihood of branded fresh beef purchases in 2004.
Tipo: Conference Paper or Presentation Palavras-chave: Branded beef; Demographics; Demand; Panel Data; Logit; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/34885
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State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns?: A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry AgEcon
Hanagriff, Roger D.; Lau, Michael H.; Rogers, Sarah L..
Texas wineries responded to a survey regarding their participation in wine marketing activities, annual changes in gross sales and level of sales growth they attribute to TDA’s support and if these funds create positive economic impacts to their winery. The response rate was 53 of the 93 registered wineries or a 57 percent response rate. Senate Bill 1370 funds allocate annually $725,000 to marketing and promotion of Texas wine. Combining the $725,000 and the normal funding of $250,000 identifies $975,000 in annual support to grow economic value. The most often utilized promotional activity is promotional materials and attending TDA supported wine events. Ninety-two percent of Texas wineries recognize an increase in awareness for the Texas wine...
Tipo: Conference Paper or Presentation Palavras-chave: Texas Wine; Wine Economics; State Commodity Support; State Agricultural Marketing; State Commodity Marketing; Agribusiness; Agricultural and Food Policy; Marketing.
Ano: 2009 URL: http://purl.umn.edu/46824
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State Funded Marketing and Promotional Activities to Support a State's Winery Business; Are There Economic Returns? A Case study using Texas Senate Bill 1370's support of the Texas Wine Industry AgEcon
Hanagriff, Roger D.; Lau, Michael H.; Rogers, Sarah L..
Texas wineries were surveyed regarding their participation in wine marketing activities, annual changes in gross sales, and level of sales growth attributed to Texas Department of Agriculture’s funding support. The response from the 93 registered Texas wineries was 53 wineries, which was a 57 percent response rate. Senate Bill 1370 allocated $725,000 for marketing and promotion of Texas wines. Combining the $725,000 with the normal funding of $250,000 creates $975,000 in annual support to the Texas wine industry to be used in marketing Texas wine. The most utilized funded activities are promotional materials and wineries attending TDA supported wine events. Ninety-two percent of Texas wineries recognized an increase in awareness for the Texas wine industry...
Tipo: Working or Discussion Paper Palavras-chave: Community/Rural/Urban Development; Marketing; Public Economics.
Ano: 2008 URL: http://purl.umn.edu/44088
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Strategic Alliances in U.S. Branded Beef Programs AgEcon
Martinez, Stephen W.; Hanagriff, Roger D.; Smith, Kevin E..
In this paper, we combine concepts from organizational economics to examine supply chain alliances formed to market branded beef products. To illustrate application of the framework, we examine three different types of alliances. We conclude that measuring costs associated with quality attributes have an important role in alliance structure.
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/35399
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Study of Economic Impacts Derived from 2005 to 2009 Rural Texas Community Events and Factors that Predict Spending? AgEcon
Hanagriff, Roger D.; Murova, Olga I.; Lyford, Conrad P..
In this paper, we review the tourism impact from state supported events associated with Texas Rural Economic Development program and in the process of funding measure aspects of events that are found to be related to economic value. The economic values are the result of visitor spending and extrapolated to total event attendance creates economic value. Communities receiving funding were responsible for collecting visitor surveys to measure consumer spending as well as the community completing a survey to record descriptors of the event. The overall program results were that state support represented 14 percent of the total event investment and total event value from visitor spending created approximately $7.50 return for every $1 of state funding....
Tipo: Conference Paper or Presentation Palavras-chave: Rural economic impact; Tourism value; Economic development; Tourism; Rural tourism; Travel spending; Community events; Tourism events; Factors of tourism spending; Agribusiness; Community/Rural/Urban Development.
Ano: 2010 URL: http://purl.umn.edu/56462
Registros recuperados: 11
Primeira ... 1 ... Última
 

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